Would you like to send a marketing piece that:
- stays in front of your referral source for an
entire year, - reminds them of your unique selling proposition,
and - doesn’t cost a fortune?
If you answered “yes,” have I got the idea for you. It’s
called a mortgage tips calendar.
What is a tips calendar? It’s simply a
custom-designed calendar you send to your
prospects and/or SOI (sphere of influence). With low
cost print-on-demand options, you don’t have to spend
a fortune or print hundreds of calendars.
Sources for print-on-demand calendars include lulu.com, cafepress.com and vistaprint.com
Here are some examples:
- A calendar with a wealth-building tip for each
month of the year. - A calendar you send to your RealtorĀ® partners full
of low-cost, highly effective marketing tips. - A calendar targeted to your first-time home buyer
market, with tips to prepare them for home
ownership.
Can you imagine the possibilities? Everyone who
uses your calendar will have your marketing message
at their fingertips throughout 2009.
Keys to making your tips calendar effective:
- Make it uniquely you,
- Create an attractive design,
- Send it out no later than November 5.